When someone types “skin specialist near me” into Google, they’re ready to book. The clinics that win make it effortless to go from search to scheduled visit. Here’s the exact funnel we run.
1. Show up for high-intent searches
Target searches that signal intent, with a tight Google Ads campaign plus an optimised Google Business Profile.
2. Send clicks to a page built to convert
Never send ad traffic to your homepage. Use a focused landing page with real credentials and trust signals.
3. Make booking a one-tap decision
A sticky Book button, click-to-call, and WhatsApp convert far better than a long form.
4. Follow up automatically
Automated WhatsApp and SMS reminders recover a surprising share of enquiries.
5. Measure what matters
Track booked appointments, not clicks, and shift budget to what fills the calendar.